The brand trade mark “Made in Green” provides companies with a distinct competitive advantage by positioning their products for quality, health, environment and human rights, differentiating and separating itself from both the lack of quality, pollution, the social “dumping” and low prices with no guarantees.
It is well known that consumers are increasingly sensitive to health, the environment and human rights. Frequently and, increasingly, the media deal with these issues, creating opinion and conscience. The society is already sensitized, although the degree and collateral requirements still varies by country. A Socious conscient consumption position wins the day. This sensitivity has already become a challenge and socially right, “Made in Green” recognizes products that fit in with this increased sensitivity.